Where are the markets in Puerto Vallarta?

Puerto Vallarta and its surrounding towns are full of lively markets that highlight the region’s rich culture, flavors, and creativity. Whether you’re after fresh produce, handmade crafts, or one-of-a-kind souvenirs, these markets are worth the visit.

In the Romantic Zone, the Olas Altas Farmers Market (Saturdays, November to May) is a favorite for organic produce, artisanal foods, and local art—set to live music in Lázaro Cárdenas Park. Meanwhile, the Marina Vallarta Market (Thursdays, October to May) offers a relaxed waterfront shopping experience with handmade goods and street food.

The Mercado Municipal Rio Cuale serves up pottery, textiles, and local eats in a two-story building near the river. For a more traditional vibe, the Municipal Market Emiliano Zapata caters to locals with fresh food and everyday items at great prices.

These are just a few of the many markets you’ll find in and around Puerto Vallarta. From neighborhood pop-ups to seasonal craft fairs, the region is full of hidden gems waiting to be explored—each offering its own unique blend of local flavor, culture, and community spirit.