Finding Frida Gender-Neutral Contest

Bar Frida 4.0 invites the community to a vibrant celebration of self-expression with Finding Frida, a gender-neutral contest taking place Saturday, April 26 at 9:00 PM at Venustiano Carranza 493. Inspired by Vallarta Pride 2025’s theme, “Vallarta Pride Revolution – The Future Has No Gender,” the event welcomes performers of all gender identities to embody the spirit of Frida Kahlo through karaoke or lip-sync. Contestants will compete for cash prizes and the chance to represent Bar Frida 4.0 in the Vallarta Pride Parade on May 22, wearing a custom-designed outfit inspired by their performance.

Bar Frida founder Tom Finley says the contest reflects the bar’s long-standing commitment to inclusion, creativity, and community. “Frida Kahlo represents resilience, artistry, and individuality—values ​​we try to embody at Bar Frida every day,” he shares.

Participants must register in advance via Facebook Messenger or by emailing mike@mikelaking.com. Entry closes at 11:00 PM the night of the event. Winners will be chosen by a panel of judges and audience vote.